Our Story

Bayside Associates Financial Group has been helping people with their insurance needs since 1928.

Founded by insurance agents Daniel Smith and Jim Snow in San Francisco, CA during the spring of 1928, the co founders knew that there was a better way to service their policy holders. Daniel and Jim shared the mission to become a service first insurance business to ensure that people of all class had the ability to protect their assets and family members from accidents and disasters.

Five years later, Bayside Associates sales and service started to expand outside of the San Francisco region, into both Northern and Southern California. With sales growing, their revenues exceeded $1 million by 1937 and with it came a name change. In December of 1937, Bayside Associates became Bayside Associates Financial Group.

In 1975, Bayside Associates Financial Group expanded their offerings to capture a global market. Today we are servicing more than 1 million policy holders across the United States, Europe, Asia and Australia. Today, still headquartered in San Francisco, Bayside Associates Financial Group employs more than 10,000 employees dedicated to servicing each clients needs.

A lot has changed over the past 87 years however the mission of Daniel and Jim live on here at Bayside. We are committed to servicing our policy holders with the personal touch that each individual deserves.